DIGITAL DATA SCIENCE MANAGER - E-COMMERCE & MARKETING (M/F/D)
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We are a community open to everyone. One global team where everyone counts.

Join the Canyon team and work at the cutting edge of the bike industry, with a job as versatile and exciting as the bikes we develop. All in an open, international atmosphere where teamwork, collaboration, true innovation, and a dynamic workplace are all part of our everyday. Ready to ride with us?
Job Description

THE ROLE

 

We’re looking for a data-driven thinker with ~5-8 years of experience in Data Science, AI Engineering, and Analytics - someone passionate about using data to drive growth, performance, and customer-centric decisions in digital environments. 

As part of our Digital Strategy & Analytics team, you’ll refine attribution models, optimise marketing spend, personalise digital journeys, and apply advanced modelling techniques to unlock impact across Performance Marketing, E-Commerce, and Digital. You’ll collaborate closely with Marketing, Digital and Commercial teams to embed data-led thinking into everything we do — shaping a smarter, faster, and more connected business. 

 

YOUR JOB AS PART OF THE CANYON CREW

 

Marketing & Media Insights 

  • Evolve attribution models (e.g. MMM, Shapley, uplift modelling) to guide media & channel investments. 
  • Generate actionable insights to enhance both tactical execution and strategic media planning. 
  • Partner with Performance Marketing to sharpen targeting, budget allocation & creative strategies. 
  • Drive A/B and multivariate testing programmes to refine digital journeys & campaign effectiveness. 

Commercial & Trading Analytics 

  • Model traffic trends, price elasticity, and promotional performance to steer e-commerce decisions. 
  • Support pricing & trading with real-time analytics and customer demand signals. 
  • Link media performance and trading outcomes to identify conversion levers and revenue drivers. 

E-Commerce Analytics & Growth 

  • Deliver insights that unlock higher conversion, retention, and CLV across e-commerce touchpoints. 
  • Power CRM and personalisation initiatives with segmentation and behavioural modelling. 
  • Foster a culture of experimentation and data-backed iteration across the digital business. 

YOUR FOCUS AREAS 

  • Accelerate Performance 
    Leverage traffic, trading, and digital commerce data to inform real-time performance decisions. 
  • Digital Planning 
    Build simulations that forecast demand, media outcomes, and digital KPIs with greater accuracy. 
  • Cost Optimisation 
    Design models that improve marketing ROI, enhance channel mix, and support full-funnel media effectiveness. 
  • Smart Automation 
    Deploy machine learning to streamline reporting, trigger actions, and scale personalisation.
  • Digital Experimentation
    Design and analyse tests that improve UX, conversion, and campaign performance across digital channels. 

HOW YOU BECOME PART OF THE RACE

 

  • ~5-8 years of experience in Data Science, AI Engineering or Digital Analytics, ideally within E-Commerce, Marketing, or Retail environments. 
  • Proven track record delivering value in Digital, Performance Marketing, or D2C Commerce contexts. 
  • Expertise in machine learning, A/B testing, and predictive modelling. 
  • Strong coding skills in Python, R, SQL and familiarity with frameworks like TensorFlow. 
  • Ability to translate complex data into business-relevant insight & strategic recommendations. 
  • A collaborative, impact-oriented mindset—you thrive in cross-functional settings. 
  • Curiosity, creativity, and a drive to constantly push digital performance forward. 

HIGHLIGHTS ON YOUR CANYON TOUR

The Canyon Crew  
In our global team, we combine energy and transparency and promote a feedback culture as well as Canyon events, along with inspiring crew rides. Welcome to a career that is more than just a job!  
 
Feel Canyon   
Unlock your passion for cycling with us! Enjoy exclusive discounts on bikes, gear, and apparel as part of our commitment to fueling your cycling journey.  
 
Compensation  
Experience a rewarding career with a competitive market-based salary, generous paid time off and we contribute to your private pension scheme as we care for your future. Your satisfaction is our priority as we build a thriving work environment together.  
 
Working Model  
Join us for a career that prioritizes life-work integration through flexible and hybrid work options. Experience a family-friendly environment where balance is not just a goal but a way of professional life.  
 
Working Culture  
Be part of our journey in creating an inclusive workplace where your voice matters. Your well-being is our highest priority and together with you we unlock the Canyon spirit.  
 
Job Variety  
Explore a diverse career path with us, where you can delve into various departments with operational, strategic, creative, or technical roles. Experience a wide range of job opportunities that consistently challenge and inspire you.   
 
Impact  
Embark on a career shaping the future of mobility in a global environment. Join us as we prioritize innovation, fun and sustainability, always putting our customers first, with the shared goal of building the best bikes for a forward-thinking world. 
Apply now