THE ROLE

Canyon is looking for a full-time Senior Brand Designer (Focus: Digital Experience) to join our Brand Design team as soon as possible, working on projects at the intersection of branding, digital experience, and marketing. We’re on a mission to make Canyon the most loved brand in cycling-this is our Pure Cycling mission. In this role, you will be one of the architects and owners of that collective ambition.

We are on the hunt for an enthusiastic designer to help us bring our world-class bike launches, global campaigns, and brand activations to life. In this role, you will help shape how our brand speaks to millions of cyclists worldwide. While your primary focus lies in crafting compelling visual narratives across our digital channels (website, app, email, social, and paid media), we believe in a holistic design approach. You will keep a bird’s-eye view of all brand touchpoints and won’t hesitate to jump into print design tasks when a project demands it. Together with the team, you will create a cohesive, 360-degree brand experience that makes people fall in love with Canyon.

This is a creative, fast-paced marketing and campaign design role. Working closely with the Brand Design team and creative leadership, you will help shape the visual direction of our campaigns, translate it into the digital sphere, and bring in your own ideas-but your day-to-day reality is rooted in hands-on execution. You live and breathe Figma and roll up your sleeves to turn your concepts into compelling digital stories and experiences at speed, while maintaining clarity, consistency, and high output standards.

You will partner with our Product Design (UX/UI) team and use the established design system as your canvas, so you can focus on the visual output. You will collaborate with and coordinate freelancers to scale this output efficiently, and work closely with our marketing team, our in-house studio (photo, CGI, and video), and e-commerce merchandisers to ensure visual consistency.

YOUR JOB AS PART OF THE CANYON CREW

• Digital Campaign Design: Bringing the visual storytelling of major bike launches to life across digital touchpoints covers everything from first visual concepts to final delivery, including briefing the in-house studio (photo, CGI, and video) on needed campaign assets and bringing them to life directly in Figma to lead by example.
• Multi-Platform and Hands-On Execution: Translating campaign ideas into high-volume digital work across landing pages, email, app, social, and paid media meets the demands of a dynamic marketing calendar, while flexing into print design whenever a holistic 360° approach is needed.
• Campaign Experience Design: Building engaging landing page layouts and digital journeys relies on our modular e-commerce design system and the page structures defined with content strategy, while sharing feedback and new requirements with the Product Design (UX/UI) team to help the system evolve.
• Collaborate with Creatives: Working side by side with the in-house studio, copywriters, and marketing team delivers cohesive campaigns, alongside briefing, guiding, and reviewing external freelance designers to keep projects moving at speed and supporting junior designers in their day-to-day work.
• Stakeholder Engagement: Confidently presenting your work to stakeholders clearly explains the rationale behind your design decisions.
• Optimize for Impact: Using performance data and team feedback to iterate on designs ensures campaigns resonate with riders, tell a cohesive story, and convert effectively.

HOW YOU BECOME PART OF THE RACE

Proactive, organized, and collaborative execution shapes your working style, paired with strong ownership of your work and the ability to articulate the story behind it-the idea, your role in it, and the impact it made. Sketching ideas and inviting feedback from the team, stakeholders, and experts across the business comes naturally to you, driven by an inquisitive and experimental mindset that explores different routes to find the best solution. Sharing our ambition for Pure Cycling means understanding what motivates riders and translating that insight into compelling visual design-or, if you do not ride bikes yet, bringing a genuine curiosity about cycling culture.

• Portfolio & Storytelling: An outstanding portfolio of recent work you have owned-digital campaigns, e-commerce layouts, or digital marketing activations-paired with the ability to tell the story behind it, from concept to execution, highlights your capabilities.
• Conceptual & Visual Execution: Strong conceptual skills enable you to develop a campaign idea into a visual narrative across touchpoints and execute it yourself.
• Digital Design Fundamentals: A strong understanding of digital design best practices, layout, and typography within a commercial or e-commerce setting forms your design foundation.
• Design System Mastery: Confidence in working with an established design system allows you to use existing UI components as a canvas for great creativity.
• Multidisciplinary Collaboration: Experience working within a multidisciplinary team-including photographer:s, copywriter:s, and marketing-supports smooth cross-functional delivery.
• Software & Media Proficiency: Expert knowledge of Figma and Adobe Creative Cloud, plus solid experience in photo editing, defines your technical toolkit; video editing skills are a nice-to-have.
• Web-to-Development Understanding: A solid understanding of how web design translates into development ensures seamless technical handoffs.
• AI Workflow Integration: Interest in and comfort with integrating AI tools (e.g., Figma Make and/or Claude Design) into your workflow speeds up execution while keeping ideas and creative concepts human-led.
• Professional Experience: 5+ years of professional experience characterize your background, with e-commerce experience considered a big plus.