CONTENT STRATEGIST (M/F/D)
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We are a community open to everyone. One global team where everyone counts.

Join the Canyon team and work at the cutting edge of the bike industry, with a job as versatile and exciting as the bikes we develop. All in an open, international atmosphere where teamwork, collaboration, true innovation, and a dynamic workplace are all part of our everyday. Ready to ride with us?
Stellenbeschreibung

THE ROLE

You will be shaping the future of Canyon’s content. No pressure. As a content strategist you work along side the creative team, brand marketing, and the various Canyon channels – like website, app, and social. You help create brand awareness, build customer relationships, and reach business goals through content. You bring it all together.

In your role you may work on our biggest product launch of the year, or on projects around storytelling, email marketing, customer loyalty. You take a creative concept, build a content plan and direct creative execution to ensure the content engages audiences on multiple channels. You balance quick wins and sales with long term vision and strategy.

YOUR JOB AS PART OF THE CANYON CREW

An effective content strategy requires ongoing research, regular audits and the development of a content calendar. So, what does this all mean?

Research & Analysis

  • Market research: Analysing external content. Creating benchmarks and learning about new ways of creating and presenting content.
  • Audience analysis: Analysing customer data and positioning. Are we reaching the right audience in the right way?
  • Trend Watching: Staying updated on industry trends and incorporating new strategies and technologies to keep the content strategy fresh and effective.

Creative Strategy

  • Strategy development: Brainstorming innovative ideas for content creation and implementation.
  • Content standards: Creating standards for content planning, outlining what needs to be delivered to successfully tell our stories.
  • Brand Consistency: Monitoring to ensure all content adheres to the brand’s voice, tone, and style guidelines.

Content Quality Assurance

  • Creative development: Collaborating with creatives to create content that matters. Not too much, not too little, exactly what is needed.
  • Content auditing: Evaluating existing content and determining whether it needs updating. Keeping content relevant and fresh.
  • Content optimisation: If requires, update content to improve our storytelling.

Goal Setting & Reporting

  • Goal Setting: Defining clear objectives for what the content should achieve, such as brand awareness, lead generation, customer retention, or engagement.
  • Performance tracking: Requesting data to evaluate how content performs. 

 

HOW TO BECOME PART OF THE RACE

  • Bachelor’s degree in Marketing, Communications, Journalism, UX, HCI or related fields

  • Minimum of 3 years of experience in content strategy, or a related role like copywriting or designing content for multiple digital channels (web content, mobile apps, social, digital retail, etc.)

  • A solid level of English in speaking, understanding and in writing

  • Knowledge and understanding of UX principles

  • Being highly creative, collaborative, conscientious and detail oriented

  • Strong customer-centric storytelling skills

  • Outstanding stakeholder management skills

  • Fluency with branding and how to apply and magnify our brand in an omni-channel experience

  • Experience working with content management systems, content repositories, digital asset management systems, and design tools

  • Experience working closely with multi-disciplinary teams, including creatives, brand marketing, product marketing, UX/UI, CRM, etc.

  • Your heart beats for cycling topics, or sports in general

HIGHLIGHTS ON YOUR CANYON TOUR

The Canyon Crew  
In our global team, we combine energy and transparency and promote a feedback culture as well as Canyon events, along with inspiring crew rides. Welcome to a career that is more than just a job!  
 
Feel Canyon   
Unlock your passion for cycling with us! Enjoy exclusive discounts on bikes, gear, and apparel as part of our commitment to fueling your cycling journey.  
 
Compensation  
Experience a rewarding career with a competitive market-based salary, generous paid time off and we contribute to your private pension scheme as we care for your future. Your satisfaction is our priority as we build a thriving work environment together.  
 
Working Model  
Join us for a career that prioritizes life-work integration through flexible and hybrid work options. Experience a family-friendly environment where balance is not just a goal but a way of professional life.  
 
Working Culture  
Be part of our journey in creating an inclusive workplace where your voice matters. Join us and utilize our "speak up" platform to contribute to building a supportive and fair community. Your well-being is our highest priority and together with you we unlock the Canyon spirit.  
 
Job Variety  
Explore a diverse career path with us, where you can delve into various departments with operational, strategic, creative, or technical roles. Experience a wide range of job opportunities that consistently challenge and inspire you.   
 
Impact  
Embark on a career shaping the future of mobility in a global environment. Join us as we prioritize innovation, fun and sustainability, always putting our customers first, with the shared goal of building the best bikes for a forward-thinking world. 
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