THE ROLE

At Canyon, our mission is to Inspire to Ride. As our Community Manager in Japan, you will be the voice and face of Canyon for riders across the country. While customer service will remain a core part of the role, we are also placing greater emphasis on community development and local engagement in this new position. You’ll take the lead in growing our community, telling authentic stories, crafting unforgettable experiences, and bringing the Canyon brand to life in one of the world’s most passionate cycling cultures. Working closely with our global and regional teams, you'll localize strategies, create content, design events, and engage with customers at every stage of their journey – both online and in person at our Tokyo test location. You won't just promote the Canyon experience. You’ll embody it. From online and offline communication to planning and running events at the test location, handling customer interactions before and after purchase as customer service agent and building relationships with local bike shops and cycling communities — this is a high-impact role with the responsibility of designing the entire customer experience.

YOUR JOB AS PART OF THE CANYON CREW

• Plan and execute local marketing initiatives – from digital campaigns and social content to offline activations and event support.
• Manage Canyon Japan's social media channels with a unique, local voice that connects directly to Japanese riders.
• Inspire riders by localizing global content and storytelling for maximum cultural relevance.
• Design and host immersive offline experiences at the Canyon Tokyo test location and at nationwide events, ensuring every rider feels the thrill of Canyon. 
• Act as a brand host: providing high-quality product introductions, test ride support, and in-person engagement.
• Support the CS team in refining the end-to-end customer journey and ensuring an exceptional experience at every touchpoint.
• Establish and grow a network of local bike shops to support repair and maintenance needs, and design mutually beneficial cooperation frameworks.
• Build relationships with local cycling communities, including niche and regional groups such as triathletes, road and gravel riders.
• Develop and execute initiatives that foster long-term loyalty and a strong fan base.
• Collaborate with global (Germany HQ) and APAC marketing and CS teams.
• Work as part of a small, agile team with a flexible, collaborative mindset.

HOW YOU BECOME PART OF THE RACE

• Experience in marketing, content creation, social media, or brand/community building.
• Skilled in engaging customers through both digital and real-world channels.
• Comfortable hosting and speaking with customers at events or the Test Center.
• Passionate about cycling and knowledgeable about the local cycling culture.
• Proactive and able to manage projects independently from concept to execution.
• Fluent in Japanese and business-level English for working with international teams.
• Able to build trust-based relationships with local bike shops and regional cycling communities.
• Be part of Canyon’s mission to transform how Japan rides – online and on the road.
• Lead the conversation with our growing fan base, not just respond to it.
• Collaborate with passionate cyclists and creatives across Europe and Asia.
• Bring your vision to life in a role with true ownership and creative freedom.
• Work in an international, D2C-first brand shaping the future of performance cycling.