DIGITAL MARKETING MANAGER (M/F/D) Stellendetails

DIGITAL MARKETING MANAGER (M/F/D)

We are a community open to everyone. One global team where everyone counts.

Join the Canyon team and work at the cutting edge of the bike industry, with a job as versatile and exciting as the bikes we develop. All in an open, international atmosphere where teamwork, collaboration, true innovation, and a dynamic workplace are all part of our everyday. Ready to ride with us?

Stellenbeschreibung

THE ROLE

We are seeking an experienced Paid Media, SEO & CRM Manager to lead our digital marketing efforts in the Chinese market, focusing on platforms such as Douyin, Xiaohongshu (Red), Baidu, and WeChat. This role will initially involve managing external agencies responsible for operations and will transition into being part of an in-house team as we build internal competencies.

YOUR JOB AS PART OF THE CANYON CREW

Agency Management: Oversee and coordinate with external agencies to ensure effective execution of paid media campaigns, SEO strategies, and CRM initiatives tailored for the Chinese market.
In-Housing Strategy: Lead the transition of digital marketing capabilities from agency-based to in-house, including training and development of internal teams.
Digital Marketing Expertise: Develop and implement comprehensive digital marketing strategies across various channels, focusing on user acquisition and engagement.
E-commerce Integration: Collaborate with e-commerce teams to optimize customer journeys, ensuring seamless integration of marketing efforts with online sales platforms.
Data Management: Understand and manage data flows between customer interactions and CRM systems, including segmentation strategies to enhance targeted marketing efforts.
Performance Analysis: Monitor and analyze campaign performance metrics, adjusting strategies as needed to maximize ROI.

HOW YOU BECOME PART OF THE RACE

Proven experience in digital marketing within the Chinese market, with a strong understanding of local platforms such as Douyin, Xiaohongshu, Baidu, and WeChat.
E-commerce experience is crucial; familiarity with online sales strategies and customer engagement techniques is required.
Technical proficiency in data management practices related to CRM systems and customer segmentation strategies.
Strong analytical skills with a data-driven approach to decision-making.
Excellent communication skills in English is mandatory.
Strong communication skills in Mandarin are preferred.

HIGHLIGHTS ON YOUR CANYON TOUR

The Canyon Crew 
In our global team, we combine energy and transparency and promote a feedback culture as well as Canyon events, along with inspiring crew rides. Welcome to a career that is more than just a job! 

Feel Canyon  
Unlock your passion for cycling with us! Enjoy exclusive discounts on bikes, gear, and apparel as part of our commitment to fueling your cycling journey. 

Compensation 
Experience a rewarding career with a competitive market-based salary, generous paid time off and we contribute to your private pension scheme as we care for your future. Your satisfaction is our priority as we build a thriving work environment together. 

Working Model 
Join us for a career that prioritizes life-work integration through flexible and hybrid work options. Experience a family-friendly environment where balance is not just a goal but a way of professional life. 

Working Culture 
Be part of our journey in creating an inclusive workplace where your voice matters. Join us and utilize our "speak up" platform to contribute to building a supportive and fair community. Your well-being is our highest priority and together with you we unlock the Canyon spirit. 

Job Variety 
Explore a diverse career path with us, where you can delve into various departments with operational, strategic, creative, or technical roles. Experience a wide range of job opportunities that consistently challenge and inspire you.  

Impact 
Embark on a career shaping the future of mobility in a global environment. Join us as we prioritize innovation, fun and sustainability, always putting our customers first, with the shared goal of building the best bikes for a forward-thinking world.