THE ROLE

As CRM Solution Engineer, you own the quality of the data that fuels our marketing engine. Operating as a functional data architect, this role defines what good data looks like, tests it, and coordinates the cross-system changes needed to achieve high-volume precision. While hands-on development (SQL, automations, journeys) is handled by dedicated SFMC developers, your focus centers on guaranteeing that all marketing execution builds on clean, well-specified data streams from every enterprise source system. 

YOUR JOB AS PART OF THE CANYON CREW

• Data Qualification & Auditing: Inspecting, testing, and validating incoming customer, product, website tracking, and master data before consumption by marketing systems ensures platform data integrity.
• End-to-End Testing & QA: Defining test scenarios and executing validation checks for new and existing data streams covers digital channels (SMS, push) as well as offline touchpoints (event tools, field initiatives).
• Data Cloud Subject-Matter Expertise: Acting as the functional expert for Salesforce Data Cloud involves overseeing data streams, data modeling, and identity resolution rules to build unified customer profiles.
• Cross-Functional Interface Management: Connecting CRM teams, webshop developers, app teams, internal IT, and Service Cloud specialist:s facilitates smooth specification and testing of updated data structures.
• Technical Requirement Definition: Translating business and marketing requirements into clear technical specifications equips developers and IT teams for precise implementation.
• Vendor & Platform Alignment: Collaborating with Salesforce account executives and solution engineer:s keeps Canyon at the forefront of platform enhancements and architectural best practices.

HOW YOU BECOME PART OF THE RACE

• Professional Background: 5+ years of experience in CRM solution engineering, data management, business analysis, or technical project management within a complex marketing ecosystem form your foundation.
• Salesforce Ecosystem Knowledge: A solid architectural understanding of Salesforce Marketing Cloud, Data Cloud, and Service Cloud characterizes your technical background (hands-on coding is not required).
• Analytical & QA Expertise: Deep experience in data testing, validation, and logical data modeling enables you to spot discrepancies across complex source systems quickly.
• Stakeholder & Vendor Management: Excellent coordination skills ensure seamless alignment between marketing teams, IT departments, external providers, and Salesforce partner:s.
• Language Proficiency: Fluent English skills (both written and spoken) allow for confident communication across global cross-functional teams.
• Preferred Qualifications: Relevant Salesforce certifications (e.g., Data Cloud Consultant or Marketing Cloud Consultant), experience with loyalty platforms/CDPs, SQL readability, GDPR consent knowledge, or conversational German skills are considered a strong plus.