THE ROLE

We are looking for an E-mail Marketing Manager (m/f/d) to join our highly motivated Digital Team based in Germany (Koblenz). 

Focusing on increasing customer engagement and retention, you will be responsible for the successful planning and implementation of a wide range of global email campaigns.

You will be the central point of contact for customer communication through the email channel, supporting both the Digital Team and other departments such as Sales, Brand or Merchandising to achieve and exceed Canyon's growth targets.
 

LOCATION: KOBLENZ

EMPLOYMENT TYPE: TEMPORARY

DURATION: 1 YEAR FIXED TERM CONTRACT (MATERNITY COVER)

YOUR JOB AS PART OF THE CANYON CREW

• Plan, execute and report global newsletter and email campaigns 

• Create and maintain our global email campaign calendar in alignment with different departments like Brand, Sales or Merchandising 

• Develop and optimize planning and reporting routines for email campaigns including all relevant email KPIs 

• Further development of personalisation and segmentation to optimise the customer experience 

• Work closely with Creative teams and copywriters to consistently deliver the best user experience and brand appearance across the email marketing channels 

• Observe the market and stay up to date on email industry trends and best practices 

HOW YOU BECOME PART OF THE RACE

• Bachelor’s degree in Economics, Marketing or a comparable field of study 

• 2+ years’ experience of email marketing in SalesForce Marketing Cloud (SalesForce Email Marketing Specialist Certificate a plus) 

• 1+ years’ experience of creating personalization & dynamic content within emails  

• Experience in data preparation, reporting and analysis of standard email KPIs (e.g. via Google Analytics) 

• Fluent in English – verbal and written 

• Ability to develop ideas and solve problems independently and consistently 

• Self-motivated, solution-oriented thinker with excellent communication & listening skills